Analytics for Bol.
We’re redefining how you analyse Bol data
Your all-in-one analytics powerhouse for brands, sellers, and agencies. Gain the edge you need to win.
Transparent data and insights.
Spreadsheet-driven interface
Trusted by 100+ Bol sellers
Turning assumptions
into clear data
Actionable reports that help you empower your research, decisions, and time for every department
Trusted by 100+ brands
Performance monitoring (NEXT UPDATE)
Dominate Your Market. Understand Every Move.
Get clear market analysis. See exactly why profits change, where you gain/lose market share, and from whom. Leverage your sales data, product rankings, impressions, and competitor data for an unshakeable strategy powered by sheets.
Market research
Uncover Your Next Breakthrough
Go beyond surface-level data. Our powerful tooling lets you conduct in-depth market research, revealing hidden opportunities, competitive landscapes, and precise search terms to fuel your visibility and advertising strategies.
Achieve success
Custom data can help you grow and thrive
Whether you need tailored insights, custom data solutions, or software to solve your unique business challenges, we deliver results.
Featured Client testimonial
Find out what our most successful clients say about us
It’s always the best source to hear from others who have already worked with us.
We experience our collaboration with Primni as thoughtful and refreshing. Their flexible approach and in-depth Bol.com insights not only provide us with data, but also direction and growth opportunities. This gives us insights that further strengthen our Bol.com strategy.
Recent Highlights
Learn more about Primni in our featured blog entries
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Code Red at Bol? Are shockingly low search volumes cause for concern?
A dataset of 2.5 million search terms over a period of 4 years always painted a surprisingly stable picture… until now! Since the beginning of this year, we’ve seen an unprecedented nosedive: the total search volume for relevant keywords has dropped to a low we haven’t seen in FOUR YEARS!
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The Complete Bol.com Categories & Top Brands per Category!
Do you know exactly how many categories Bol.com has? Many entrepreneurs are perplexed when they see the full scope. And even more importantly: which brands actually dominate the Share of Shelf in those specific categories?
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How far does a Bol.com user really scroll on a results page?
How far does a Bol.com user really scroll on a results page? The numbers don’t lie! An analysis of over 1.3 billion impressions over the past 4 months yields the graph below. If there’s 1000 search volume for a given keyword and your product is in position 10, you are (on average) already missing over…
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Public launch Primni Beta
Today marks an incredibly exciting milestone: the very first public launch of Primni 🚀 Maximize your potential on Bol.com. Our insights guide you through the complex landscape and help you seize every opportunity.
Your Needs.
Your Data.
Our Expertise.
We build solutions around your unique requirements, from custom data streams and seamless custom integrations to intuitive custom dashboarding that empowers your decisions.